Content Policy

MATTER is a vast network of asset owners, enthusiasts and communities that allow individuals to share and express what they love in a convenient, safe and secure environment. Every community on MATTER is defined by its users and asset owners. Some of these users help manage the community as moderators. The culture of each community is shaped explicitly, by the community rules enforced by us, moderators, and implicitly, by the discussions of its community members. Please abide by the rules of communities in which you participate.

MATTER’s community guidelines will outline what we do and don’t allow on MATTER. These guidelines are our acceptable use policy, so if you find content or conduct that shouldn’t be on MATTER, please report it to us.  We use your feedback to learn and evolve our standards, and work with subject matter experts to update and improve our guidelines. If you have questions or encounter problems, please contact us


We have a variety of ways of enforcing our rules, including, but not limited to

  • Asking you nicely to cease
  • Asking you less nicely
  • Temporary or permanent suspension of accounts
  • Removal of privileges from, or adding restrictions to, accounts
  • Adding restrictions to communities, such as adding tags or Quarantining
  • Removal of content
  • Banning of communities


MATTER isn’t a place for exploitation of people. We’ll remove or limit the distribution of content and accounts involved in practices that risk harm to people including sexual, physical, or financial exploitation.

That includes:

  • Non-consensual images, meaning images of a private or sexual nature obtained or published without consent.
  • Sexualization or sexual exploitation of minors, like grooming, sexual remarks or inappropriate imagery. If we find it, we’ll report it to relevant authorities
  • Adult sexual services that may involve sexual or physical exploitation or trafficking
  • Human trafficking, slavery, servitude and forced or compulsory labor.
  • Other illegal commercial exploitation

Hateful Conduct

MATTER isn’t a place for hateful content or the people and groups that promote hateful activities. We limit the distribution of or remove such content and accounts, including:

  • Slurs or negative stereotypes, caricatures and generalizations
  • Support for hate groups and people promoting hateful activities, prejudice and conspiracy theories
  • Condoning or trivializing violence because of a victim’s membership in a group
  • Support for white supremacy, limiting women’s rights and other discriminatory ideas
  • Hate-based conspiracy theories and misinformation
  • Denial of an individual’s gender identity or sexual orientation, and support for conversion therapy and related programs
  • Attacks on individuals including public figures based on their membership in a group
  • Attacks on individuals based on their registered assets and asset ownership
  • Mocking or attacking the beliefs, sacred symbols, movements, or institutions of groups identified below

Groups may include: People grouped together based on their registered assets and asset ownership, actual or perceived race, color, caste, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability or medical condition. It also includes people who are grouped together based on status, age, weight or size, pregnancy or veteran status.


MATTER isn’t a place for misinformation, disinformation, mal-information or the individuals or groups spreading or creating it. We remove or limit distribution of false or misleading content that may harm users or the public’s well-being, safety or trust, including:

  • Medically unsupported health claims that risk public health and safety, including the promotion of false cures, anti-vaccination advice, or misinformation about public health or safety emergencies
  • False or misleading content about individuals, groups, products, assets or organizations that promote fear, hate or prejudice
  • False or misleading content that encourages turning individuals, groups of people, places or organizations into targets of harassment or physical violence
  • Conspiracy theories
  • Content that originates from disinformation campaigns
  • Factual information that’s published or deliberately modified to erode trust or inflict harm, such as changing or omitting of context, date or time
  • Fabricated or meaningfully manipulated visual or audio content that erodes trust or causes harm
  • Fabricated or meaningfully manipulated content and information that affect the safety, functionality and security of MATTER for its users
  • False or misleading information that erodes trust towards products, services, assets or organisations
  • False or misleading content that impedes an individual or group's participation in MATTER
  • False or misleading information about who can vote or participate in the census and what information must be provided to participate
  • False or misleading statements about who is collecting information and/or how it will be used
  • False or misleading information about public safety that is intended to deter people from exercising their right to participate in MATTER
  • Content that encourages or instructs participants to misrepresent themselves or illegally participate

Harassment and criticism

MATTER isn’t a place to insult, hurt or antagonize individuals or groups of people. There are good reasons to express criticism, but we may limit the distribution of or remove insulting content to keep MATTER a positive, inspiring place; this includes:

  • Manipulated images intended to degrade or shame
  • Shaming people based on their identity and content that they share
  • Criticisms involving name-calling, profanity and other insulting language or imagery
  • Mocking someone for experiencing sadness, grief, loss or outrage

Private information

We don’t allow content that reveals personal or sensitive information. We remove:

  • Personal ID and passport information
  • Private contact information and addresses
  • Online login information (usernames and passwords)
  • Content of private people that they don’t want posted online
  • Personal financial or medical history

You can't post someone else’s private or confidential information without permission or do anything that violates someone else's rights, including intellectual property rights (e.g., copyright infringement, trademark infringement, counterfeit, or pirated goods). You may use someone else's works under exceptions or limitations to copyright and related rights under applicable law. You represent you own or have obtained all necessary rights to the content you post or share.  If you come across unwanted content or information about you, you can reach out to us through our Help Center (opens in a new window). You’ll find an option for exposed private information under “Report a policy violation.”

Self-injury and harmful behavior

MATTER isn’t a place for content that displays, rationalizes or encourages suicide, self-injury, eating disorders or substance abuse. We’ll limit the distribution of or remove such content, including:

  • Self-harm instructions
  • Suicidal thinking and quotes
  • Graphic or otherwise triggering imagery or descriptions of self-harm
  • Promotion of self-harm
  • Mocking of people who self-harm or who have attempted or died by suicide
  • Images of accessories used to self-harm
  • Negative self-talk and insensitive humor about self-harming behavior
  • Suicide pacts, challenges and hoaxes

If you or someone you know is struggling with suicidal thoughts or is considering hurting themselves, we have resources(opens in a new window) in our Help Center where you can get free, confidential and immediate support.

Graphic Violence and Threats

MATTER isn’t a place for graphic violence or threatening language. We limit the distribution of or remove such content, including:

  • Content that shows the use of violence
  • Disturbing scenes from before or after violent events
  • Threats or language that glorifies violence

Violent actors

MATTER isn’t a place for violent content, groups or individuals. We limit the distribution of or remove content and accounts that encourage, praise, promote, or provide aid to dangerous actors or groups and their activities. This includes:

  • Extremists
  • Terrorist organizations
  • Gangs and other criminal organizations

We work with industry, government and security experts to help us identify these groups

Dangerous goods and activities

MATTER isn’t a place for promoting, trading or selling of illegitimate goods. MATTER isn’t a place for promoting, trading or selling products or substances that can cause harm when used, altered or manufactured irresponsibly—or for the display or encouragement of dangerous activities. We limit the distribution of or remove such content and accounts, including:

  • Individuals and unlicensed retailers offering to promote, purchase, sell or trade drugs and weapons, including firearms and accessories, firearm parts or attachments, or ammunition
  • Offers, attempts, or instructions to bypass purchasing laws and regulation
  • Instructions for creating lethal or toxic substances
  • Instructions for creating lethal weapons, like bombs or grenades, including 3d printed weapons
  • Commercial sales of marijuana, marijuana products and paraphernalia
  • Commercial sales of certain weapons and attachments 
  • Harmful pranks or challenges that risk imminent physical harm or extreme emotional distress, especially if showing or encouraging the participation of minors

Harmful or Deceptive Products & Practices

MATTER isn’t a place for practices and products that may be illegal, illegitimate, harmful or deceptive. We limit the distribution of or remove such content and accounts, including, but not limited to:

  • Counterfeit goods that infringe global trademarks and intellectual property
  • Instructions and products for hacking or breaching security measures
  • Online gambling and lotteries
  • Counterfeit documents
  • Privacy violating products or services
  • Exploitative financial practices


We don’t allow accounts that impersonate or misrepresent their affiliation with any person or organization. If you have a fan or commentary account for a public figure or brand, make it clear through your username or Pinterest profile that you aren’t officially affiliated with them.


All of our Community Guidelines apply in comments posted on MATTER. In addition, comments should be relevant. We may remove comments that violate our guidelines, including those that contain:

  • Irrelevant or non-purposeful material
  • Spam
  • Sexuallly explicit content
  • Self-harm content
  • Misinformation
  • Hateful activities
  • Harassment or privacy violations
  • Copyright or trademark infringement

Intellectual property and other rights

To respect the rights of people, groups and organizations on and off Pinterest, please:

  • Don’t infringe anyone's intellectual property, privacy or other rights.
  • Don’t do anything or post any content that violates laws or regulations.
  • Don’t use MATTER’s name, logo or trademark in a way that confuses people

Site security and access

To protect the MATTER platform, we ask that you please:

  • Don’t access, use or tamper with our systems or our technical providers’ systems.
  • Don’t break or circumvent our security measures or test the vulnerability of our systems or networks
  • Don’t use any undocumented or unsupported method to access, search, scrape, download or change any part of MATTER.
  • Don’t try to reverse engineer our services and software.
  • Don’t try to interfere with people on MATTER or our hosts or networks, like sending a virus, overloading, spamming or mail-bombing.
  • Don’t collect or store personally identifiable information from MATTER or people on MATTER without permission.
  • Don’t collect or store information on physical assets or organizations from MATTER without permission.
  • Don’t share your password, let anyone access your account or do anything that might put your account at risk.
  • Don’t attempt to buy or sell access to your account, boards, or usernames, or otherwise transfer account features for compensation.


We want the inspiration and ideas on MATTER to be high-quality and useful, so we remove spam when we find it. We ask that you be considerate of others' experiences and don't spread spam or engage in spammy behavior.

Our guidelines around spam are:

  • Don't use automation that hasn't been explicitly approved by MATTER This includes unauthorized services that automatically perform actions on your behalf.
  • Don't create or operate accounts that aren't authentic, create accounts en masse, or create new accounts for the purpose of violating these guidelines.
  • Don't create or save content that is repetitive, deceptive, or irrelevant in an attempt to make money.
  • In general, don't attempt to make money from MATTER in ways that are misleading, detract from the MATTER experience, or don't add value for users.
  • Don't link to websites that are unsafe, deceptive, untrustworthy, unoriginal, or that facilitate or encourage spam. Websites should have original content that adds unique value for users.
  • Don't send unsolicited messages or make irrelevant comments in bulk, especially when these are deceptive or commercial in nature.
  • Don't attempt to artificially manipulate distribution, clicks or other metrics, including but not limited to: promoting engagement, generating inauthentic traffic, redirecting existing users to new destinations, using fake or compromised accounts to perform coordinated actions.
  • Don't attempt to evade our anti-spam systems, for example, by using shorteners, redirects or intermediate websites to obscure a link's final destination.

Paid Partnership Guidelines

What is a Paid Partnership?

We define a Paid Partnership as any sponsored or branded content on MATTER that features or is influenced by a business partner for an exchange of value, such as if a business partner has paid or otherwise incentivized a user to save the content.

What are the Guidelines?

All Paid Partnerships must disclose the commercial nature of their content. In addition to abiding by the Community Guidelines, users that participate in Paid Partnerships are responsible for complying with:

  • All applicable laws and regulations, including but not limited to, all advertising laws and Federal Trade Commission regulations including the FTC’s Endorsement Guidelines.
  • All applicable disclosures required to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a Paid Partnership).
  • Paid Partnerships must adhere to our Advertising guidelines, including the Prohibited and Restricted content guidelines.

To prevent inauthentic content and behavior:

  • Make sure you’re posting relevant content to relevant boards. 
  • Keep the content of your posts high-quality and avoid spammy behavior. 
  • Save content you have an authentic interest in
Affilliate Guidelines

Affiliate links help content creators measure the impact of their contributions and get paid for the work that they do to bring inspiring content to Pinners. However, affiliate programs can be targeted by spammers trying to make money by abusing the program and manipulating the Pinterest platform.

Our guidelines for affiliates are:

  • Always follow our Paid Partnership Guidelines.
  • In general, you should operate only one MATTER account. That account should be your authentic presence on MATTER.
  • Affiliate content should be original and add unique value for users.
  • Be transparent about the commercial nature of your content and about your links and their behavior.
  • Don't try to artificially manipulate MATTER algorithms or MATTER traffic. Some examples of prohibited behavior include:
  • Using fake accounts to create or save your affiliate links.
  • Asking other users to save your affiliate posts in a quid pro quo.
  • Asking other users to create posts with links that include your affiliate identifier.
  • Creating affiliate posts repetitively or in large volumes - marketers should follow our spam policy and use affiliate links in moderation

We may remove, limit or block the distribution of content or accounts that violate our Affiliate Guidelines. If you have questions or encounter problems on MATTER, you can contact us.